The Ottawa Fringe Brand

Ottawa Fringe Festival

For the Ottawa Fringe Festival’s 15th anniversary, the festival wanted to break out of their past image as a small local festival and establish themselves as a major theatre event within the city. We developed the Fringe’s new logo and identity system in 2010 and since then, have designed almost every visual aspect of the festival, ranging from programs and websites to t-shirts and buttons.

Since our involvement with the Fringe, attendance has increased by the widest margin in history and the word Fringe has become synonymous with “Ottawa’s largest theatre festival.”

Photos by Andrew Alexander.