Versature is a leading business telephone solution with a fantastic product, but an out-of-date brand was holding them back from growth. We helped re-envision their brand identity, from their logo to their ad campaigns.
We worked closely with Versature staff and after a number of interviews and prototyping, we adopted the dolphin as the core of the brand identity. Excellent communicators, extremely intelligent, and friendly – all key brand pillars for Versature.
As part of the rebrand, we designed a more user-friendly entrance to the site that segmented audiences and increased inbound leads, as well as a user-friendly online control panel where customers could fully customize their phone system company-wide.