The New Industrial
We’ve known Industrial for years, so when they decided to bring in a partner to assist with their rebrand, we were more than happy to help. We started with a series of meetings where we aimed to get to the bottom of their current brand and how they wanted to be perceived. We helped them settle on a (not-so-new) name, and worked with them to identify their brand positioning and to eventually design the visual system that they would bring into their website, their working philosophy and their new space.
They’ve written a bit about the process as well.