Egg Farmers of Canada
If you watched television in Canada in the past 25 years, it’s likely that you’ve seen a “Get Cracking” commercial. As Egg Farmers of Canada slowly moved their marketing strategy toward digital, we helped them match their online identity to the one that Canadians all know and love.
We developed a digital strategy for the brand that was the basis of the new eggs.ca – one that felt less like a website and more like a lifestyle magazine. We also updated their Egg Timer app for the new brand and helped to develop their content marketing, including articles and photography for their new Eggs 101 section.