Northern Army

Coming up on their second year of brewing and on the cusp of a major expansion, our friends at Dominion City needed to update their branding to stand out from the sea of craft breweries popping up around the city. We helped them differentiate their brand by focusing their collective love of all things Canada into a retro-Canadiana aesthetic that evoked a sense of nostalgia while remaining modern. We turned that vibe into a completely new brand identity and packaging system, and e-commerce website. They’re now one of the top brewers in the city and a mainstay on almost every tap in town.

dominioncity.ca